Driving product growth through analytics
Ola Igwe and Bukayo Ewuoso on choosing metrics that matter, understanding user behaviour, and treating data as a strategic tool rather than a reporting function.
Listen on SpotifyGrowth Operators in Tech
Growth Operators in Tech is where Africa's growth operators compare notes. They share what works, what didn't, experiments, the channels, the numbers behind them. For product, operations, marketing, and growth folks.
The Growth Series is a biweekly live conversation hosted by Oluwanisola Eludoyin, featuring 30+ founders, operators, and growth leaders from 4 countries. Each session digs into how growth actually works across Africa's markets: acquisition, retention, GTM, experimentation, and everything the playbooks skip.
Ola Igwe and Bukayo Ewuoso on choosing metrics that matter, understanding user behaviour, and treating data as a strategic tool rather than a reporting function.
Listen on SpotifyIrene Muthoni, Fortune Eshun, and Dr. KB-Jones Esukpa on scaling healthcare products while balancing innovation, compliance, and earning trust from patients and providers.
Listen on SpotifyAlice Dako and Olivia Ayodele-Cole on turning creator collaborations into a repeatable acquisition channel instead of a one-off visibility play.
Listen on SpotifyEvery quarter, the Pulse puts one question to the industry and opens the floor. Operators contribute their perspectives, and the strongest are published with full bylines.
A short pitch against the quarter's theme. Operators only, real work only.
An editorial board, led by an editor in chief, reviews every pitch.
Selected writers develop pitches into full essays with editorial support.
The issue ships as a publication to thousands. Your name, your work, in front of the industry.
Edited by the GOIT volunteer editorial board · Meet the team
Original research on the African growth landscape, produced with industry partners. Built on what the Pulse surfaces every quarter.
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In person gatherings bringing senior growth professionals into one room. The first meetup is being planned now.
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Join the operators comparing notes on what works here: the channels, the numbers, the failures nobody posts about. The Growth Series, the Pulse, and the conversations in between.
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